Providentfinancial.com Financial’s motor insurance business specialises in underwriting non-comprehensive policies for women and drivers of older and second cars distributed through a network of over 4,000 brokers. Their strategy is to earn attractive margins rather than maximise market share. Their expertise is designing products tailored to their market and processing these low-value transactions cost-effectively. The strategy has delivered good results over many years, however the industry is cyclical and is now in a downturn. Providentfinancial.com Insurance have continued with their policy of pricing for an economic return on capital and so they have raised their premium rates and reduced the scale of their operations. In the year to December 2003, profits were down 20% to £28.6m. Additional information can be found on the Providentfinancial.com Car Insurance website. (See the links above) |